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SERVITIZATION

IS THE FUTURE

Increasing competition and narrowing technical differentiation fosters shift in the machinery and equipment companies away from classic product-centric innovation suppliers, towards integrated solution providers.This development is called servitization and is based on the idea that products and services should solve customers' problems and support them in achieving their goals. Profit is generated through software, service and solution offerings that bundle machines with software and services.

OF MACHINERY COMPANIES

Increasing competition and narrowing technical differentiation fosters shift in the machinery and equipment companies away from classic product-centric innovation suppliers, towards integrated solution providers.This development is called servitization and is based on the idea that products and services should solve customers' problems and support them in achieving their goals. Profit is generated through software, service and solution offerings that bundle machines with software and services.
SERVITIZE is your partner on the journey into the future and in the implementation of servitization business models in your company.
SERVITIZATION

Why and
why now?

The transition of machine builders from product-centric innovation to integrated solution providers is called servitization and is based on the idea that products and services solve problems for customers and help them achieve their goals.
Machinery companies need information about how customers integrate the services into their processes. Profit will ultimately be generated through software, service and solution offerings that bundle machines with software and services.
This transition includes 3 key areas: software and automation, development of solutions tailored to specific customer segments, and new business models.
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5 benefits of servitization:

Customer loyalty
Customers are willing to bind themselves more closely to suppliers if equipment lifecycle costs decrease.
Competitive advantages
With increasing competitive pressure, premium services are used as a differentiator and ensure a relevant competitive advantage.
Sustainability
Servitization is a driver of the circular economy and helps customers to become more sustainable.
Digital dividend
Value-added services increases customer satisfaction based on business models for the exploitation of digital business products.
Corporate value
High margins, together with recurring revenues from a servitization strategy, increase corporate value, even in saturated product markets.

Any servitization recipe has 3 elements:

1. Development of a business model

1
Premium
services
2
EQUIPMENT
-as-a-service
3
everything
-as-a-service

2. 5 relevant service competences

1
Service development
2
Service sales
3
Service orchestration
4
Service sales force
5
Customer success

3. Co-specific servitization ecosystem

A servitization recipe has 3 ingredients:

A servitization recipe has 3 ingredients:

A servitization recipe has 3 ingredients:

Co-spezifisches servitization ökosystem

Our solutions

to support you with your individual servitization recipe

Exploration Workshop
WHY
  • Learn how servitization enhances customer value
  • Discuss how servitization improves value creation and value extraction
  • Determine your own starting point for the Servitization Journey
WHAT
  • Presentation of servitization concepts and opportunities
  • Assessment of business potential and existing competencies
  • Development of the first service prototypes
HOW
  • Detailed servitization briefing (remote)
  • Assessment of existing competencies via online survey
  • 2-day workshop (with 2-3 facilitators)
  • Consolidation of workshop results and debriefing (remote)
Fast and tailored development of servitization potential in your business.
Contact us

to support you with your individual servitization recipe

Software platform
in development
WHY
  • Yesterday, pure products were sold; today, your customers are looking for a solution partner.
  • This requires leading machinery companies to develop hybrid offerings, consisting of hardware, software and services.
  • The SERVITIZE platform is designed to help you capturing this multi-billion-dollar global market.
WHAT
  • Our solution supports you in bundling products, software and services into value-added packages and offering them on a customer-specific basis.
HOW
Our platform includes
  • the strategic development of the portfolio (service repository),
  • Bundling to hybrid solutions (Service Bundling), along with
  • operational sales support (sales enablement), and this more efficiently than with Excel.
The platform for service growth.
Contact us

Schedule your appointment now!

Marc-Alexander Winter is a servitization pioneer from the very beginning. With more than 25 years of experience in the fields of business transformation and digital technology, he supports companies in the development and implementation of modern service concepts and service innovations, the design of service processes along the value chain, and the creation of new service ecosystems.
SERVITIZE’s founder Marc-Alexander Winter:
“I am looking forward to talking with you!”

About Us

SERVITIZE is a Start up, that was founded in 2020

We focus on making the benefits of servitization - i.e. the exploitation of service-oriented business models - available to manufacturing companies of all sizes. We strive to provide our customers with end-to-end solutions for all servitization business scenarios.

Our consulting and software products focus on firstly defining customer roadmaps, secondly building the necessary competencies to service-enable the value chain, and thirdly creating and orchestrating a smoothly functioning ecosystem.

Based in Berlin and the Stuttgart Area we have a strong ties to the economically strong regions and count many relevant associations and companies among our partners.

Our Purpose

“
Supporting medium-sized machinery companies with consulting & software to develop digital services in order to generate sustainable service revenues and strengthen competitive advantages in the product business.
We are looking forward to meeting you.
Make an appointment with us.
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